A shopper needs product details, while a researcher wants comprehensive information. The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural.
- Therefore it’s essential to write excellent content that corresponds with their needs.
- Use simple fonts, appropriate text sizes, and ample line spacing to create a comfortable reading experience.
- Finally, many content creators underestimate the power of Google Search Console.
- This significantly impacts both user satisfaction and search engine rankings.
Want to Rank Better in Search? Avoid These 10 SEO Mistakes Infographic
Reducing the number of redirects on your site also improves speed. Redirects create extra server requests, which increase loading times. External links, or outbound links, connect your website to other sites. They are essential in on-page SEO because they add credibility and context to your content.
Let search engines move through your website with ease
However, no CMS is perfect, and Shopify certainly has a few SEO problems – such as its limited URL structure, which makes breadcrumbs and site navigation a bit more tricky to set up. You could even be penalized if Google thinks you’re duplicating content for malicious reasons. Duplicate product variants are an SEO issue for any e-commerce store, rather than being a Shopify-specific problem. You want to create a logical flow from collections 👉 subcollections 👉 products. And that hierarchy should be reflected in your site navigation, such as with a mega menu.
On-page SEO checklist template
Show your credentials, cite reputable sources, and make it easy for users to verify your information. By prioritizing E-E-A-T, you signal to search engines that your site is reliable and deserving of a higher ranking. When you link to reputable and relevant external sources, you show search engines and users that your content is well-supported and trustworthy.
Think of it as if you’re taking the reader from beginner to expert as they go down the page. Google started heavily relying on NLP (natural language processing) back in 2019 with the introduction SEO Anomaly of BERT into the search algorithm. You can easily create interactive elements for your site on a platform like Outgrow.co or even have ChatGPT code it for you. You have to give users a reason to keep coming back to your site.
There are many tools, free and paid, that you can use to test the loading speed of a specific page on your site. Google’s PageSpeed Insights tool is a good one for quick tests. If it’s a solid block of dry, boring text on a topic that only a small handful of people will understand or find interesting, it won’t get any traction. You want your headings to introduce what the next section of content is about. The more specific you get, the more specific the heading tags should be. In general, Google wants to show users the highest quality and most trustworthy content at the top.